Clik here to view.
How game-changing is PepsiCo’s media alliance with InBev?
Cynics see in Anheuser-Busch Inbev’s decision to pool its US media buying resources with those of PepsiCo two wounded warriors propping each other up for support. Firepower is not the issue here;...
View ArticleClik here to view.
Synovate ponders controversial $1.5m Sudan deal
Synovate, the research arm of Aegis Group now being exclusively courted by Ipsos, should be careful who it does business with. Particularly at a time like this. Word reaches me that it has recently...
View ArticleClik here to view.
New Nielsen ratings system knocks the spots off online ad targeting
So who said audience measurement had to be boring? Nielsen, the world’s number one provider of the stuff, has just launched something called Online Campaign Ratings. Now I’d be the first to admit that...
View ArticleClik here to view.
P&G’s Gillette strategy? Blame the messenger with a $150m account review
It seems Gillette advertising is the best a man can get not after all. Not at least when that man is Procter & Gamble Brand-Building Officer Marc Pritchard. Pritchard has just put the North...
View Article
